Shopify · Sports nutrition

Cadence

Mineral salt hydration and fuel, sold as a system rather than a single product. We built the original UK store, then launched the same theme into Australia.

Three athletes seated against a pale backdrop holding Cadence cans

Mineral salt hydration and fuel — sachets, cans, gels and bars — sold direct to athletes as a system, across two markets on one theme.

The brief

One store, then the same store in another market

We built the original UK store and optimised it for SEO, accessibility and user experience, then took on the conversion work that followed.

When the brand was ready for Australia, the same theme launched into that market rather than being rebuilt for it.

A cyclist tipping a Cadence sachet into a bottle
Hydration
A cyclist holding a Cadence can beside a turbo trainer
Fuel
Still going

A retainer, not a launch and a wave goodbye

We still work with Cadence on CRO and UX, and we are seeing ongoing improvements every day. Figures go here as they are signed off.

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An athlete holding a phone showing the Cadence Sleep Hydration product page
  • A Cadence Sleep Hydration box beside a filled glass on a deep pink ground
    Sleep Hydration
  • A runner kneeling on a track beside a Daily Hydration box and a bottle
    Daily Hydration
  • Hands tearing open a Cadence sachet over a bottle in a gym
    In use

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Start here

Tell us what isn't working. We'll tell you what we'd do.

One call, thirty minutes, no deck. If we're not the right studio for it, you'll leave with a straight answer and a name worth calling instead. Or email beth@felltopdigital.com.

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