Hospitality · Multi-site

TGI Fridays

A national restaurant estate on one central booking system, with menus carrying each restaurant's own items and intolerance values.

A buttermilk chicken burger and fries on a plate

A booking journey rebuilt around one central system, and a menu structure that lets a national estate hold different items — and different intolerance values — against every restaurant in it.

A chef basting ribs and chicken over a flaming grill
The brief

Bookings in one place, menus per restaurant

We rebuilt the booking menu and integrated a third-party application, so the estate manages every booking from one central location rather than site by site.

The menus needed the opposite of that: we implemented a new menu structure that lets each restaurant display different items, with different intolerance values against each of them.

A double cheeseburger held in both hands
Menu items
Glazed barbecue ribs served with fries
Per-restaurant availability
The estate

The same site, wherever you are booking

Every location runs the same journey and the same menu structure, with its own items and its own intolerance data behind it.

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Balloons reading "In here, it's always Friday" and "Let's celebrate" in a restaurant
  • Four cocktails lined up on a pale blue background
    Drinks
  • Three people clinking cocktails across a table
    Bookings
  • A group raising drinks together in a restaurant
    Celebrations

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Start here

Tell us what isn't working. We'll tell you what we'd do.

One call, thirty minutes, no deck. If we're not the right studio for it, you'll leave with a straight answer and a name worth calling instead. Or email beth@felltopdigital.com.

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