Shopify · Supplements

Zooki

Liposomal supplements sold on subscription. We moved the store onto a new theme and away from a legacy purchase flow that was costing them orders.

Two children lying on grass holding Zooki sachets

Liposomal supplements sold on subscription, where the whole commercial case rests on what happens between the first order and the third.

A woman in a kitchen holding a Zooki sachet, product boxes on the counter
The brief

A purchase flow that was losing people

Zooki were on a legacy purchase flow that was, in their words, a user experience nightmare — and the numbers agreed with them.

We moved the store onto a new theme and rebuilt the way an order gets placed. Conversion rate went up, drop-offs on the way through went down, and revenue followed. The signed-off figures go here as they land.

A woman holding a purple Zooki Collagen sachet
Collagen
A woman in a patterned top holding a Zooki Magnesium sachet
Magnesium
The flow

Fewer steps between wanting it and having it

The subscription is the commercial case, so the work concentrated on what happens between a first order and a third — and on getting people through the first one without losing them.

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Hands holding a Zooki bottle and sachet over a laptop keyboard
  • Two Zooki supplement jars on a rock outdoors
    Capsules
  • A Zooki Vitamin C poster being photographed on a phone
    Campaign

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Start here

Tell us what isn't working. We'll tell you what we'd do.

One call, thirty minutes, no deck. If we're not the right studio for it, you'll leave with a straight answer and a name worth calling instead. Or email beth@felltopdigital.com.

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